In an interesting turn of events, several sites reported today that Apple has filed for a trademark on the name “Mac Pro.” Analysts contacted by Crazy Apple Rumors Site today say that – in light of the recent name changes from PowerPC-based Macs to Intel-based Macs – this can only mean one thing.
Apple CEO Steve Jobs is changing his name to “Mac Pro.”
This bizarre news was taken as yet another sign of Jobs’ famously megalomaniacal nature.
“This really just goes to show Jobs’ arrogance,” said technology columnist Glenn Fleishman. “The true Mac pros are the coders, the design geeks and the hackers.
“What does Steve do? A couple of Keynote presentations a year? Pff.”
Many suspected that Jobs’ attempt to claim “le Mac, c’est moi” would backfire, starting a wave of anti-Jobs hysteria throughout the Mac community.
“Apple has been enjoying a string of successes,” said the New York Times’ David Pogue. “It would be a shame for the company to now alienate its most valuable resource – its dedicated fan base – simply to satisfy the ego of its chief executive.
“Who, apparently, wants people to refer to himself as ‘Mac Pro.’
“Hmm. I wonder if there’s some other explanation for this. ‘Cause that seems kind of weird, even for Jobs.”
The move is not unprecedented, however. Former Apple CEO Michael Spindler, for example, insisted for three months in the summer of 1995 that all Mac users refer to him as “Princess Glenda of the Wood.”
Jobs is expected to make the announcement of his new name at Apple’s Worldwide Developers Conference in August.