Category: Apple Executives

After a number of tweets from Tim Cook over the past month, other executives at Apple have grown increasingly worried about the company’s CEO.

Three weeks ago Cook posted the following tweet without explanation.

Many assumed Cook would be following up with an announcement of record Apple services revenue, a new initiative in services revenue or some kind of services bundling deal, but no announcement was forthcoming.

Then, a week later, Cook tweeted:

As one of Cook’s go-to phrases on Apple’s quarterly conference calls with analysts, many did not take it as particularly odd, other than the capitalization indicating that he was shouting it.

Then things got weird.

On June 15th Cook tweeted:

This prompted a scramble within Apple PR and Legal as teams fielded questions from journalists and government officials while Cook was reportedly golfing, an activity no one knew he undertook.

Finally, things came to a head yesterday.

On a group video call late Tuesday, Senior Vice President of Worldwide Marketing Phil Schiller, Senior Vice President and General Counsel Katherine Adams and Senior Vice President of Retail and People Deirdre O’Brien shared their concerns.

“What the actual hell?” Adams asked as the three joined the call.

“I don’t know,” an exasperated Schiller said.

“Do you think he meant ‘Mac fever’?” O’Brien asked.

“I have no idea!” Schiller shouted. “He’s totally off book here! And golf? That’s my thing! Everyone knows that!”

“Did he look sort” Adams hesitated. “You know… bronzed… on the last call we were on?”

“YESSS,” O’Brien exclaimed, her eyes widening.

“Oh, my god, totally,” Schiller added.

The executives vowed to keep an eye on Cook and keep notes on his increasingly erratic behavior in case they wanted to write a tell-all book on working with him after leaving Apple.

You know how dour Jony Ive’s always been in his picture on the Apple executives page? Well, I finally figured out how to put a smile on his face.

A crappy Photoshop job? Well, yeah, OK, yes. But what’s really making Jony happy in this picture is this: I gave him Craig Federighi’s hair. I mean, that would make any guy happy. (With the possible exception of Chris Breen.)

Check it out.

So happy! Strangely, bizarrely happy. Unnaturally happy. But, regardless, he’s finally happy. This has been bugging me for years. Now I just need to get someone at Apple to upload that to the page. I don’t expect any trouble with that.

I know what you’re saying, though. “What about Federighi?! You can’t take away hair like that!” Relax. Don’t worry. I’ve got him covered. I gave him Angela Ahrendts’ hair.

See? No problem.

The only problem is, uh, I haven’t figure out what to do about Ahrendts.

I’m thinking about buying her a hat.

Startling news has been passed to CARS that sheds a new light on Senior Vice President of Technologies Bob Mansfield‘s status with the company. It had previously been announced that Mansfield would be retiring but after Scott Forstall’s ouster, Mansfield was given a new position. This transcript of Mansfield’s recent annual review with CEO Tim Cook reveals, however, that Manfield’s change of heart may have had nothing to do with Forstall.

COOK: Hey, Bob! Come on in!

MANSFIELD: Hello, Tim.

COOK: Wow, hard to believe it’s that time of year again, right?

MANSFIELD: You mean spring?

COOK: Well, yeah, I guess so.

MANSFIELD: As if spring has some kind of special significance for me?

COOK: Uh…

MANSFIELD: Like, oh, Bob’s been hibernating all winter and we hold his review every spring because that’s when he wakes up?

COOK: No, that’s not what I…

[Apple Senior Vice President of Human Resources Joel Podolny enters.]

PODOLNY: Sorry I’m late.

COOK: Why… why are you here, Joel?

PODOLNY: Ah. Yes. Well, Tim… Bob here has asked me to be present for this.

COOK: Oh, come on…

PODOLNY: No, no. This is his right as an employee and Bob has some… concerns… about comments that you’ve made in previous reviews that, uh, give the appearance that his racial status might be affecting your ability to provide an impartial assessment of his performance.

COOK: His racial status? You mean the fact that he’s a bear?

MANSFIELD: Oh, heeeere we go…

PODOLNY: Tim, please! You are not allowed to mention Bob’s racial status, whatever that may be! You’re also not allowed to make reference to anything that might be seen as judgemental of his culture.

COOK: Oh, so I’m not allowed to mention the fact that he messily devoured a live salmon during a staff meeting?

PODOLNY: Tim!

COOK: I’m not allowed to mention the fact that he bathes in the fountain outside?

PODOLNY: No. [reads] “Under the U.S. Equal Opportunity Employment Act for Ursine-Americans, managers are not allowed to mention anything that might be construed as a reference to an employee’s status as an ursine-American.”

COOK: I’m still not sure that’s a real piece of legislation. But isn’t just mentioning the name of that Act a reference to Bob’s status as…

PODOLNY: Possible status!

COOK: [sigh] …possible status as an ursine-American?

PODOLNY: Please, Tim, why don’t we just start going through the review? I think that’s what we all came here for, isn’t it?

COOK: Well, we can do that, I guess, but…

[Mansfield slowly removes a jar of honey from inside his jacket while staring at Cook.]

COOK: But… uh, I’m not sure how far we’re going to get.

[Mansfield slowly opens jar, still staring intently at Cook as if challenging him to say something about what he’s doing]

COOK: Um… there’s just a few things in here I’m not sure how to talk about without it seeming… uh…

MANSFIELD: What? Bearist?

[Mansfield sticks his entire hand into the jar and spoons a gigantic wad of honey into his mouth, dripping it everywhere, defiantly staring at Cook.]

COOK: Uh… yeaaah. The thing is, though, many of them are listed under “strengths”! Like literally, your strength.

PODOLNY: Tim…

COOK: People like Bob! They like his… culture. They like it when he scratches his back against a door jam or rolls around on the grass when it’s sunny! He keeps the coyotes away!

MANSFIELD: Oh, that’s nice. And it’s nice how Asians are so good at math, isn’t it, Tim?!

COOK: That’s not what I… ugh. OK, look…

PODOLNY: Tim, you’re just digging yourself in deeper.

MANSFIELD: It’s just lucky for you that everyone thinks it was because of Forstall that I was leaving. Because if word got out about your prejudice in the current climate…

PODOLNY: I would like to point out that Bob is not threatening to tell anyone that.

MANSFIELD: I came back because I wanted to give you a second chance, Tim. But you haven’t changed. You’re still making this an issue in spite of yourself! I’ve had plenty of offers, Tim! And I’ll tell you, the thought of working at BlackBerry always seemed like a joke before, but Canadians know how to treat someone like me!

[Mansfield storms out]

COOK: So, he’s allowed to say Canadians know how to treat a bear but I’m not allowed… oh, forget it.

PODOLNY: [shaking his head] Tim, Tim… This is a lawsuit in the making.

COOK: Well, see if he’ll settle for a few flats of raspberries.

PODOLNY: Jesus, Tim. That is not cool.

COOK: [calls to his assistant] Hey, Trevor? Can we get someone to clean up this honey? And get me a scotch or something.