Findings released by Apple today indicate that babies love Firewire target disk mode.
Based on feedback from numerous customers, Apple demonstrated that children aged between three and 18 months will invariably smile, laugh, dance or otherwise react positively when a Macintosh is put into Firewire target disk mode.
“It’s the darndest thing,” said Senior Vice President of Worldwide Sales and Operations Tim Cook. “We don’t have an explanation for it, but there it is.
“Babies love target disk mode.”
Mac user Andrew Suzuki said his 8-month-old son, Colin, is one such baby.
“I don’t know what it is,” Suzuki said, staring intently at his son, “but whenever I put my iBook into target disk mode to copy some files to my Power Mac, he laughs and claps his hands.
“It’s really freaky,” Suzuki said, a concerned look on his face. “I’m thinking of taking him to the doctor.”
Apple Senior Vice President of Worldwide Marketing Phil Schiller indicated that the company is considering highlighting this bizarre fact in some of its promotional material.
“This could be a valuable selling point with people who have fussy babies,” Schiller said.
Spreading his hands out like he was envisioning a banner, Schiller said “‘Got a fussy baby? Get a Mac!’
“And if they didn’t have any Macs, they’d have to buy two. That’s gravy. That’s just gravy.”
Suzuki seemed unsure.
“While I see the potential benefits, this is just wigging me out right now. I’m not sure if marketing it is the right way to go.
“I mean, what is it they like about it? Is it the little symbols that flash on the screen? Is the high-speed data transfer? What?
“What?!” he asked, almost eye to eye with his smiling son.