Apple sources indicate that the company has picked a theme song for its upcoming line of Intel-based Macs. When the machines appear in the second quarter of 2006, they will be marketed to the tune of the 1999 hit “All I Ever Wanted” by Mase.
“We felt that ‘All I Ever Wanted’ captured the essence of the relationship between Apple and Intel,” said Apple Senior Vice President of Worldwide Marketing Phil Schiller.
Schiller then quoted lyrics from the song to demonstrate his point.
All I ever wanted was you for me
Cuz that nigga who Im with dont give a fuck about me
And all I ever wanted was to be there for you
Cuz that girl who you with dont give a fuck about you
“As you can see,” Schiller said, “the song is as equally applicable to Apple’s relationship with IBM – ‘that nigga who I’m with don’t give a fuck about me’ – as it is to Intel’s relationship with Microsoft – ‘Cuz that girl who you with dont give a fuck about you’.”
Schiller said that subsequent passages in the song can be interpreted to describe how Apple and Intel first “hooked up”.
I aint your man, Im your man on the side
[You do not currently use our processors, but we know you maintain a separate code base that runs on our processors]
You just call me when you plan to slide
[Let us arrange some meetings covering technical feasibility when you’re interested in switching architectures]
And if you ever feel like you wanna creep
[And should you decide to enter into a long-term agreement with our firm]
All you gotta do is just give me a beep
[Please call us to formalize a binding contract]
Other quotes such as “I aint stingy, when everybody see the plush life, Buy rims before the benz so I look just right” speak to Apple’s commitment to producing a premium product and the award-winning design of the Power Mac G5.
Apple’s first round of advertisements featuring an Intel-based Mac mini will feature a “sanitized” version of the song. Also, in keeping with precedent, the song is not currently available from the iTunes Music Store, but will be added when the spot airs.
Schiller did admit that certain parts of the song were difficult to fit into the Apple/Intel relationship.
“Like this,” Schiller said. “‘Need a cleaner nina, cuz they dont bust right’. I don’t know what that means.
“I think it might be something dirty, though.”