According to an anonymous Apple programmer, the supposed “Asteroid” project was part of a misinformation campaign by CEO Steve Jobs intended to trap leakers.
In retrospect, if true, this explains several odd rumors that have been seen in the past several years. Now sources tell Crazy Apple Rumors Site that it took Apple several tries before it perfected the formula.
“I remember in the summer of 2002 I was standing on a street corner,” a source said, “and up comes Phil Schiller in a trench coat and he says ‘Uh, hey, want to see the plans for the new Apple… uh… portable… uh… micro… holo… projector… oscillation… over-thruster… flux… capacitor… uh… thing?’
“And I’m, like, no. And he’s, like, c’mon. And I’m, like, no, I’m cool. And finally he walks off looking all dejected.
“The whole thing was especially weird because I don’t run a rumor site. I don’t even own a Mac.
“And I’m Amish. I mean, like, really obviously Amish. I have no idea what he was thinking. ‘I’m going to dump a bogus rumor on this Amish dude?’ What the frack?”
Reacting to the surprise on reporters faces, the source added “Oh, what, Amish dudes can’t watch BSG? Oh, man, that is such a stereotype.
“A true stereotype, but a stereotype nonetheless. I mean, I am so not supposed to watch BSG. But there I am every Sunday night…”
The news about Apple’s misinformation campaign also explains the following incidents:
- In the summer of 2003, Apple Insider received anonymous tips that Apple was “cool” and its products “way boss”.
- The 1-800-GET-RMRS number Apple set up in May of 2004.
- A report in early 2005 on Think Secret indicating that Steve Jobs “is a wildcat in the sack.”
Apple declined to comment for this story, but did push a manila envelope containing plans for new touch-screen Cinema Displays that are supposedly coming out next month across the table and raise its eyebrows several times.