Sources in Apple marketing forwarded the following rejected promotional pictures for the new iBooks to Crazy Apple Rumors Site.
Apple eventually chose an image of a snowboarder to highlight the hip nature of the updated iBooks, but each of the following images were considered at one point for a variety of reasons.
Attempting to woo people who like pie, Apple briefly considered an image of people stuffing their fat faces with pie. Concerned over losing even the admittedly small group of people who don’t like pie, however, Apple marketing rejected this image.
Then they went out for pie because, seriously, you can’t sit around talking about pie for long without gettin’ yourself some pie.
Carnies are well-known to be demographically skewed toward using the Macintosh and the iBook in particular, so they seemed a natural for the iBook image.
But they’re just fricking creepy, so this image was only briefly considered.
A tiled image of three lumpy Star Wars geeks was never seriously under consideration.