Technology industry analysts indicate that Apple is failing to reach people who will never buy a Mac anyway.
A recent poll conducted by the Gallup Organization asked 1034 consumers “Would you ever buy a Mac?” Those who answered “No” were then asked again “Would you ever buy a Mac?”
A startling 97% said they would never buy a Mac.
According to the poll’s internals, several respondents were apparently simply confused at being asked the same question twice and mistakenly answered “Yes” the second time.
InfoWorld’s Jon Udell said “Apple still has failed to reach the people that it will never reach. A solid plan of embracing standards and opening up the Mac architecture to more developers will… well, it’ll still never reach these people pretty much by definition, but I think it’d be cool if they did that.”
PC user Peter Linn said that he will never buy a Mac and that there is nothing that Apple can do about it.
“I don’t really have anything against the Mac,” Linn said. “I’m just happy using a PC and I don’t see that changing.”
Presented with the following list of things that Apple could throw in with the purchase of any Mac, Linn remained steadfast.
- Firewire backup drive
- Microsoft Office
- Professional digital video camera
- A fifth of Boone’s Farm Strawberry Wine
- Three hookers
- Three hookers and a fifth of Boone’s Farm Strawberry Wine
- An Apple logo mouse pad
- Three hookers, a fifth of Boone’s Farm Strawberry Wine and an Apple logo mouse pad
- A Star Wars collectible plate with Luke and Leia and Chewie and shit
- Three hookers, a fifth of Boone’s Farm Strawberry Wine, and Apple logo mouse pad and a Star Wars collectible plate with Luke and Leia and Chewie and shit
“I don’t think they’d really do some of those,” Linn said, handing the list back. “And I’m gonna have to ask you to leave now.”
Apple itself has admitted that it has no plan aimed at wooing the people who will never buy a Mac anyway.
“Seems kind of pointless,” said Senior Vice President of Worldwide Marketing Phil Schiller.
“Am I missing something?” Schiller said, declining to review the list of things that Apple could throw in with the purchase of any Mac.