The first advertisements from Apple, Inc., for their new iPhone reveal a previously undisclosed niche marketing factor: the iPhone will only display information related to the sea and children.
In a series of dramatic advertisements aired Sunday night during 60 Minutes, Apple demonstrated the iPhone’s ability to switch from playing Pirates of the Caribbean 2 to finding a seafood restaurant. A little noticed footnote displayed during that sequence warned, “The iPhone cannot play movies that do not include nautical themes or water, and restaurants must predominately feature seafood or pirates to be included in our guide.”
Apple spokesperson Cynthia McLaren clarified late Sunday night that Apple was required to limit the iPhone’s range of services to prevent cannibalism of iPod sales, and because of a little known maritime exemption for regulations governing handheld electronics.
“Our lawyers – admittedly a little skittish after the ones who approved Steve Jobs’ stock options a few years ago were all fired – have naturally interpreted this rule in the strictest manner possible to apply only to devices either intended for use at sea or that include only images of the sea.”
Another ad showed photos of children attached to an email message, but failed to mention that only photos of children may be stored, viewed, or attached to messages on the iPhone.
“Steve thinks you should all focus on your kids a little more,” McLaren said. “He feels pretty strongly about that. I believe his exact words were ‘Our customers are a bunch of deadbeat absentee parents.'”
Accordingly, the iPhone will only be sold to customers who have children.
Or who are pirates.