The Apple community is in full speculation mode tonight as it wonders aloud…
“Who is Fake Phil Schiller?”
In a hilarious send-up of everyone’s favorite Apple senior vice president, an anonymous blogger has created an Internet phenomenon that seems sure to set the Apple world on its head.
“I’m not sure who he is,” said Tim O’Reilly, “but I’ve got my people trying to negotiate a book deal with him.
“Well, OK, it’s not so much a ‘book deal’ per se as it is a deal for a series of pamphlets. I mean, it’s not like he’s pretending he’s Steve Jobs or something.”
While O’Reilly attempted to work out a pamphlet deal, other Apple followers attempted to piece together clues as to Fake Phil’s identity.
“He’s clearly Canadian,” said Jason Snell, editor of Macworld magazine. “You can tell from the hockey references.
“No one in the states watches hockey. Seriously. I didn’t even know the deciding game of the… whaddaya call it… Cup playoffs… were on tonight.”
Some feel they already know who Fake Phil is.
“Oh, I know who it is,” said the New York Times’ David Pogue, looking around furtively. “I can’t say his name… but his initials are… W.G.
“Aaand they sometimes call him ‘the Great One.’”
Pogue raised his eyebrows several times, then furrowed his brow.
“Oh, hell, it’s Gretzky. Wayne Gretzky. Well, at least I think it is.
“OK, I don’t really know.”
Regardless of his identity, Apple followers agree that from the hockey references to the Star Trek references to the insider’s view on Apple, whoever writes Fake Phil has Schiller down pat.
Fake Steve declined to comment for this story.