After weeks of outcry from customers and the press about the company’s apparent lack of action concerning a growing Internet phenomenon, Apple has finally announced its strategy for lolcats.
At a press event on the Cupertino campus, CEO Steve Jobs said that an upcoming revision to .Mac would enable users to automatically add lolcats text to any of their iPhoto images.
“I think this is going to be a really exciting feature for our customers,” Jobs said. “And I’d love to show it to you now.”
Taking a sip from a bottled water, Jobs sat down at a keyboard and monitor and brought up .Mac.
“We’ve got some standard, pre-built lolcats text you can see here in this pull-down menu. Let’s say I want to add ‘I CAN HAS CHEEZBURGER?’ to this picture. First, I select the picture… then I select ‘I CAN HAS CHEEZBURGER?’ from the list of pre-defined lolcats texts… and then it’s just one click.
Clicking a button, Jobs created an image of a clearly uncomfortable-looking iPod product marketing manager Stan Ng dressed up in a crude cat suit with “I CAN HAS CHEEZBURGER?” emblazoned on it in sans serif text.
“Boom. It’s that easy.”
Jobs also said that Apple’s lolcats technology would be added to the iPhone so users can add humorously truncated text to the pictures they take with the unit’s built-in 2 megapixel camera.
“And the great thing about that,” Jobs noted, “is that the iPhone’s on-screen keyboard is already so difficult to use that it’s highly likely to interpret your keystrokes in a hilariously misspelled fashion. So it makes rolling your own lolcats almost automatic.”
The iPhone implementation also includes a feature where users can, Madlibs-like, supply their own words to complete the commonly-used lolcats syntax “I’M IN UR [blank], [blanking] UR [blank].”
“This is light years ahead of what anyone else is doing with lolcats. And it’s only available on .Mac and the iPhone.”
Microsoft was expected to respond shortly by announcing its own strategy which will consist of a crayon that users can use to write lolcats text on the images that appear on their screens.