21 Jun 07Apple Announces Lolcats Strategy.

After weeks of outcry from customers and the press about the company’s apparent lack of action concerning a growing Internet phenomenon, Apple has finally announced its strategy for lolcats.

At a press event on the Cupertino campus, CEO Steve Jobs said that an upcoming revision to .Mac would enable users to automatically add lolcats text to any of their iPhoto images.

“I think this is going to be a really exciting feature for our customers,” Jobs said. “And I’d love to show it to you now.”

Taking a sip from a bottled water, Jobs sat down at a keyboard and monitor and brought up .Mac.

“We’ve got some standard, pre-built lolcats text you can see here in this pull-down menu. Let’s say I want to add ‘I CAN HAS CHEEZBURGER?’ to this picture. First, I select the picture… then I select ‘I CAN HAS CHEEZBURGER?’ from the list of pre-defined lolcats texts… and then it’s just one click.

Clicking a button, Jobs created an image of a clearly uncomfortable-looking iPod product marketing manager Stan Ng dressed up in a crude cat suit with “I CAN HAS CHEEZBURGER?” emblazoned on it in sans serif text.

“Boom. It’s that easy.”

Jobs also said that Apple’s lolcats technology would be added to the iPhone so users can add humorously truncated text to the pictures they take with the unit’s built-in 2 megapixel camera.

“And the great thing about that,” Jobs noted, “is that the iPhone’s on-screen keyboard is already so difficult to use that it’s highly likely to interpret your keystrokes in a hilariously misspelled fashion. So it makes rolling your own lolcats almost automatic.”

The iPhone implementation also includes a feature where users can, Madlibs-like, supply their own words to complete the commonly-used lolcats syntax “I’M IN UR [blank], [blanking] UR [blank].”

“This is light years ahead of what anyone else is doing with lolcats. And it’s only available on .Mac and the iPhone.”

Microsoft was expected to respond shortly by announcing its own strategy which will consist of a crayon that users can use to write lolcats text on the images that appear on their screens.

39 Responses to “Apple Announces Lolcats Strategy.”

  1. Dr. Who says:

    Don’t tell me a first!!!?!!!

  2. Vermilion says:

    And a second for me.

  3. Lucky3 says:

    scroll down, scroll up
    scroll down, scroll up

  4. redeyebase says:

    LOL

  5. Papa Smurf says:

    Huh Apple, where is your Smurfs Strategy? Like “I’m your smurf smurfing ur smurf”?

  6. comacnut says:

    Does this mean the iPhone will be waffle compatible as well?

  7. Carbonfish says:

    What, no lolponies compatibility? Well it looks I might be reconsidering a device purchase if that’s the case.

    Hrumph!

    Oh yeah, eight or NINE.

  8. Huh? says:

    I’M IN UR INTERWEB PSTNG UR PAGE!!!!!

    Well, that wasn’t so hard…
    I can see how the integration into iPhoto will make it easier, hough.

  9. Carbonfish says:

    Or NINE! He said emphatically.

  10. Huh? says:

    ALL UR NINE R BELONG TO US!!!

    Sorry. Had to go there.

  11. Carbonfish says:

    It’s quiet tonight… too quiet..

  12. Nxxx says:

    Be fair to Micro$oft, John, they are offering a choice of coloured crayons.

  13. fluffy says:

    UR in is the new UR out.

    22

  14. [...] CARS: “After weeks of outcry from customers and the press about the company’s apparent lack of action concerning a growing Internet phenomenon, Apple has finally announced its strategy for lolcats.” [...]

  15. Modrak says:

    Tis wepsite needs pikcrz! sruslY!

  16. Streetrabbit says:

    Lolcats.

    Another piece of useless information I didn’t need to know.

    THX. RLY.

  17. OMGHAX says:

    On no! Does this mean a 4chan raid on Apple forums!?

  18. Ace Deuce says:

    [pronoun] really [verb] this [adjective] [noun]. Are you [adverb] [adjective]?

    [verb] me when [pronoun] [adverb][verb].

  19. Pseudowhis says:

    Best C.A.R.S Post EVER!

    IM IN UR COMMENT THRED, COMPLMENTING UR WRK.

    Yeah.

  20. J0n says:

    Moltz, it’s disturbing that you even know what lolcats are.

    (And thanks for sharing, by the way. (NOT!) I was blissfully unaware of this phenomenon (plague?) until today.)

  21. Steve G. says:

    Re: #6

    Tell me that smurf didn’t just use my toothbrush!

    BTW, with lolcats, Wikipedia has jumped the shark. And yes, the irony is not lost on me that this is also a Wikipedia entry.

    Finally: Mattingly!

  22. Anonymous says:

    I admit it… I am an lolcat/lolbot addict.

    http://icanhascheezburger.files.wordpress.com/2007/06/3.jpg

    I haves this picture on my door at work. It makes me giggle all day!

    Don’t forget to check out http://lolbots.com/

  23. Del says:

    I admit it… I am an lolcat/lolbot addict.

    http://icanhascheezburger.files.wordpress.com/2007/06/3.jpg

    I haves this picture on my door at work. It makes me giggle all day!

    Don’t forget to check out http://lolbots.com/

  24. Del says:

    Aww i is being moderated. u no get to see cute kitty pic. i is invisible Del :(

    plz fix?

    okthnxbai

  25. [...] Apple Announces Lolcats Strategy. Jobs also said that Apple’s lolcats technology would be added to the iPhone so users can add humorously truncated text to the pictures they take with the unit’s built-in 2 megapixel camera. [...]

  26. blank says:

    Thanks for the mention CARS Staff, but I’m actually very selective about who I let [blank] my [blank].

    I like cats, but not in that way. We should just stay friends, really. I don’t want to ruin what we have.

  27. Ahnyer Keester says:

    Scary but true fact: Before Microsoft invented crayons last week, Balmer scratched “I CAN HAS CHEEZBURGER?” on his forehead with a shrimp fork.

    Then Microsoft tried adding a LOLCats mode to Microsoft Surface but it kept making really rude comments when someone set a Zune on it. I mean like really inappropriate.

    Yes, LOLCats may be an internet meme that is WAAAAY past its prime, but if Apple does it, it will automatically be cool and better than it ever was. RLY LOL

  28. kingthedestroyer says:

    LOLCats, the und uf sivilisayshin az whee new ik.~

  29. Paul says:

    Finally, some true innovation from Apple!

  30. scared monster, better known as Le Chef De La Cuisine, says:

    Well
    it seems definitive.
    I do not like comic things.

  31. Jimmy says:

    haha I love this site

  32. We introduce the most innovative crayons for writing on your screen. We have been working on these since before Steve Jobs asked us for floating point math! That proves WE’RE the true innovator in crayon-computer technology! And we are offering initially a choice of coloured crayons in three colors.

    White, black and what’s really got me excited, BROWN!

    BROWN! ROWN!ROWN!ROWN!
    BROWN! ROWN!ROWN!ROWN!
    BROWN! ROWN!ROWN!ROWN!
    BROWN! ROWN!ROWN!ROWN!

    BROWN! ROWN!ROWN!ROWN!
    BROWN! ROWN!ROWN!ROWN!
    BROWN! ROWN!ROWN!ROWN!
    BROWN! ROWN!ROWN!ROWN!

    BROWN! ROWN!ROWN!ROWN!
    BROWN! ROWN!ROWN!ROWN!
    BROWN! ROWN!ROWN!ROWN!
    BROWN! ROWN!ROWN!ROWN!

  33. [...] Apple Announces Lolcats Strategy. Everyone go high five Adam ;) (tags: lolcats, apple, funny) [...]

  34. [...] behind lolcats.com, and the equally fine folks at Crazy Apple Rumors, who recently posted about Apple’s new Lolcats Strategy… After weeks of outcry from customers and the press about the company’s apparent lack of [...]

  35. [...] behind lolcats.com, and the equally fine folks at Crazy Apple Rumors, who recently posted about Apple’s new Lolcats Strategy… After weeks of outcry from customers and the press about the company’s apparent lack of [...]

  36. Jakl says:

    Someone told mez Steve Jobs started teh whole lolcatz thing

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