According to sources, IDG is continuing its embargo on granting Macworld passes to bloggers. The most notable blogger to be rejected for credentials this year is John Gruber of Daring Fireball.
Many in the Mac community have complained that, instead of using a blanket policy, IDG should be able to separate the wheat from the chaff.
But while keeping out rumor sites has long been considered the reason for IDG’s policy, Crazy Apple Rumors Site has learned that it is actually because the company has not realized that time has passed since June of 1999 and simply knows nothing of blogging, podcasting, videocasting or any of the latest web media.
A spokesperson for IDG, Charlotte McCormak, said “Since Steve Jobs’ return to the company last year, we have arranged to keep the riff-raff out of Macworld and we have no intention of changing that. We only accept traditional journalists. You know, guys with those little pads of paper… maybe a hat with a card in it that says ‘Press’… that’d be nice…
“I mean, any yahoo can throw up a website. Like, uh, Yahoo. Although I hear those guys are doing pretty well.
“But, frankly, I’m so totally worried about this Y2k thing that I can’t get all that excited about some… what did you call him – ‘blogger’? – who didn’t get a pass to cover Macworld.”
McCormak added that she was looking forward to the premier of The Phantom Menace in several weeks.
When asked why the company was not willing to recognize the ascendancy of online journalism including blogs and podcasts, McCormak laughed.
“‘Podcasts’?! Ha-ha! Yeah! Well, tell you what, I’ll make you a deal. Any ‘podcaster’ who arrives at Macworld in his ‘hovercar’ gets in free, OK?
“Ha-ha! ‘Podcasts’! You’re killin’ me! What is that, like, transmitting data from your space pod?”
Apple declined to comment officially for this story, but did roll its eyes at the mention of IDG and say “Pff. Ack. Jeez. Don’t get me started about those guys. Pff. Whoo. Tell you what.”