12 Feb 07Apple Drops Pudding Rights Management.

In a sure sign that CEO Steve Jobs was serious in his challenge to the recording industry to drop digital right management (DRM) from digitally delivered music, Apple today dropped pudding rights management (PRM) from its iPudd Store.

While it is not generally known to many Mac users, Apple owns the distribution of pudding to your local grocer through its patented “pudding over IP” technology.

In in late 2005, in a rare move in the vertical market space and after some false starts, Apple created a codec that enables pudding to be compressed into a digital format for transmission over the Internet to a designated purchaser, revolutionizing the pudding industry.

“The pudding industry had long dreamed of transmission of pudding over the Internet,” said the Wall Street Journal’s Walt Mossberg. “The problem always came down to how to properly protect pudding assets. You don’t want pudding that’s supposed to go to a Safeway in Seattle spraying out of some kid’s speakers in Larchmont, NY.”

But starting today, with the consent of pudding manufacturers, downloads from Apple’s iPudd Store will be PRM-free, despite some concerns.

While this may seem to only affect the market for creamy deliciousness, analysts believe it is yet another shot across the bow of the recording industry.

“If Apple is willing to free pudding, it must also be willing to free music,” said Jupiter Research’s David Card.


“Did I really say that out loud?”

Pudding futures were down in late trading today on the Chicago commodities exchange.

36 Responses to “Apple Drops Pudding Rights Management.”

  1. Apathetíque says:


    and Oh! So tasty!

  2. comacnut says:

    Two Two

  3. Apathetíque says:

    … not that I care.

    Really. I don’t care.

  4. Carbonfish says:

    Do I get to be five or SIX?

  5. Carbonfish says:

    Yes Mr. Moltz… I closed my tags. Sheesh!

  6. Nxxx says:

    Puddings come in two forms, main dish and sweet. Which one has Apple covered?

    Herewith claim all remaining ‘Sweets’ rights including cheese and biscuits.

  7. 2000guitars says:

    mmmmmmmmmmmmmmmmm pudding

  8. vitamin fortified says:

    Tenth and a jello pudding pop

  9. Carl says:

    11 is like pudding of sex in my mouth of keyboard.

  10. Ace Deuce says:

    They say pudding wants to be free. But if that is true, why so often does pudding cling to me? I mean, what does pudding really want?

  11. John Moltz says:

    Carl, just so you know, it’s really hard to tell comments like that from spam.

  12. Doom Pa De Dum says:

    It’s hard to tell pudding from spam.

  13. Huh? says:

    I always found it hard to tell Spam™ from pudding.


    That would probably explan a few things.

  14. His Steveness says:

    Anyone ever tried pony pudding? Delicious…

  15. Dennis says:

    Yeah, I took a bath today on pudding futures. Or maybe that was just a bath in pudding.

  16. Streetrabbit says:

    In the previous pudding post I said..

    “I long for a World where chocolate Instant Whip is carried wireless through the ether instead of the unpalatable IP packets we’re made to suffer today.” I’m going to stick with that this time around. My feelings today have changed little, except maybe I’m a little more fervent on the subject.

    I cried when I saw the posts from Bellidancer and macstansbury. We all thought macstans was crazy when he said Jobs was stalking him. We laughed – we could’ve listened and helped the guy. You should all be ashamed.

  17. James says:

    Wireless pudding will go the way of Hotsauce. Jobs has no commitment to desserts.


  18. nameless norman says:

    nameless norman says “you said pudding, ha ha ha”

  19. UhhhDude says:

    Yawn. Wake me when Steve-O frees the tapioca.

    DRM-free Tapioca…now THAT’S good eatin’.

  20. Joe #2 says:

    I can see Steve Jobs surrounded by RIAA people in a kilt saying “FREEDOM!” Just before they draw and quarter him and then bury him in chocolate pudding.

    mmmmmm chocolate pudding…

  21. Jim says:


    Some historical reference on this pudding problem.

  22. Del says:

    I really like Pony™ Pudding, except it only comes in carrot and apple. I’ve heard they will be coming out with beer pudding sometime in the next quarter because the only thing ponies like better than carrots and apples is beer.

  23. John Moltz says:

    Oh, you always try to make this about Tapioca.


  24. Lurker says:

    PRM-free pudding on a stick. Now them’s good eat’n!

  25. Lurker says:

    Much better than badger on a stick. Badgers give me gas.

  26. OMGHAX Fan Club says:

    Wait a sec… There’s no such thing as iPudd! This sounds completely made up! You’ve pulled the pudding over all our eyes!

  27. Nxxx says:

    Joe #2,

    How many are sharing the one kilt?

  28. Doc Wolfram says:

    John, I disagree. This is totally about TAPIOCA!

    Free Tapioca! No more TRM!

  29. Cap'n Groucho says:

    If Apple is willing to free pudding, it must also…


    Hah – there’s no such thing as a free pudding! Um… At least, I think that’s what I heard. I know that I always have to pay for my pudding. I’m not proud – I can admit it. 😯


    Anyway. What were you saying before I butted in? I’m sorry, but I wasn’t listening.


  30. will says:

    Did Apple buy the technology for Pudding over IP from Goats? http://goats.com/archive/971118.html

  31. Spam says:

    Spam pudding? Even I couldn’t like that!

    Now here’s something nobody seems to have thought of…

    …ip pudding.

    Now that’s just not right. Wouldn’t that be a bit painful if it was tapioca?

  32. John Moltz says:

    That’s exactly why I don’t read any other comedy sites. It stifles my creativity.

    Seriously. For example, when I first started this site I realized I had to stop reading AtAT because I could never tell if Jack’s posts were infecting mine or not.

    Finally, I just decided to have Jack killed. It was a lot easier.

  33. Ace Deuce says:

    Deciding to have Jack killed isn’t the same as actually having him killed. Time to ‘fess up. Did you have him killed, and who did the deed?

    Please speak into the ham sandwich.

  34. Chris says:

    Where the hell did Jack go? Does anyone know Jack? Err…. never mind.

    In other news, Yoplait has filed a suit against Apple, fearing that their Chocolate Whip Yogurt products would be pirated along with the PRM free pudding. Mott’s has also filed a lawsuit that alleges Apple’s removal of PRM is causing consumer confusion and diluting Mott’s trademarks. A Mott’s spokesman said that they are worried about Apple moving into free market snack space, and that consumers would have a hard time telling the difference between Apple’s pudding and Mott’s apple sauce, since they both have the word “apple” in the name.

    Now personally, there is nothing I like better than a baked apple pudding with SPAM sauce…. mmmmmmmmm