In a sure sign that CEO Steve Jobs was serious in his challenge to the recording industry to drop digital right management (DRM) from digitally delivered music, Apple today dropped pudding rights management (PRM) from its iPudd Store.
While it is not generally known to many Mac users, Apple owns the distribution of pudding to your local grocer through its patented “pudding over IP” technology.
In in late 2005, in a rare move in the vertical market space and after some false starts, Apple created a codec that enables pudding to be compressed into a digital format for transmission over the Internet to a designated purchaser, revolutionizing the pudding industry.
“The pudding industry had long dreamed of transmission of pudding over the Internet,” said the Wall Street Journal’s Walt Mossberg. “The problem always came down to how to properly protect pudding assets. You don’t want pudding that’s supposed to go to a Safeway in Seattle spraying out of some kid’s speakers in Larchmont, NY.”
But starting today, with the consent of pudding manufacturers, downloads from Apple’s iPudd Store will be PRM-free, despite some concerns.
While this may seem to only affect the market for creamy deliciousness, analysts believe it is yet another shot across the bow of the recording industry.
“If Apple is willing to free pudding, it must also be willing to free music,” said Jupiter Research’s David Card.
“Did I really say that out loud?”
Pudding futures were down in late trading today on the Chicago commodities exchange.