Confirming the fears of many after the company dropped the word “Computer” from its name, sources inside Apple indicate that the company has completely forgotten it makes Macs.
Taking a look at Mactactic shows that almost all of Apple’s Mac lineup has now hit the red line – meaning they’re overdue for an update. An update that insiders say is not coming any time soon unless the collective amnesia that has hit Cupertino wears off.
“‘Macs’?” asked Peter Mehring, head of Mac hardware engineering. “Hmm. Doesn’t ring a bell. But I haven’t been here all that long, so… maybe it was something Apple made before? I don’t know. I’m just thinking out loud here.”
Asked what it is, exactly, he does at Apple if its not working on Mac hardware, Mehring fell into a spell of mumbling that included the words “synergy”, “competency center” and “donut run”.
But Mehring wasn’t the only one who seemed not to have heard of these so-called “Macs”.
“‘Macs’?” asked senior vice president of the iPod division Tony Fadell. “Hmm… no.
“iPods. iPhones. QuickTime. I think that’s it. Unless I’m missing something. But I don’t think so.
“I’m very thorough.”
Some elements of the Mac community have formulated a plan to combat this amnesia, however.
“We just sneak up behind Apple and – BAM! – hit it in the back of the head with a sock full of nickels,” said Your Mac Life’s Shawn King.
“Works every time.”
King said this was planned for Thursday and all members of the Mac community who could manage to be in Cupertino at 9:00 AM were invited to participate.