In a response to a number of analysts who believe that Apple must open the iPod and its DRM system to third parties or risk losing the digital music market the way it lost the desktop computer market, Apple sarcastically announced today that, yeah, it’s real concerned about that.
Senior Vice President of the iPod Division Jon Rubinstein rolled his eyes and made an up and down motion in front of himself with his fist to simulate someone engaged in self-gratification.
“Oh, I’m real scared the iPod’s in trouble,” Rubinstein said.
“Yeah, I was quaking in my boots when I was driving home yesterday and I heard a radio station that was asking members of a band what was on their iPods. I was shaking like a teacup poodle when I sat down to watch an evening of TV and heard four references to the iPod in the shows.
“Yeah, that free marketing’ll kill ya! It’ll kill ya!
Rubinstein then proceeded to laugh uproariously until tears came streaming from his eyes.
The Sony “iPod Killer” also has Apple executives expressing sarcastic concern. Particularly (un)troubling, according to Apple CEO Steve Jobs was the fact that it’s more expensive than an iPod with the same hard disk space.
“That has me terribly, terribly concerned,” Jobs said making an exaggerated frowny face, putting the tips of his index fingers to the corners of his mouth and tilting his head back and forth.
“Tewwibly,” he added.
When asked whether criticism of Apple’s DRM system has caused the company any angst over its ability to maintain its dominant position in the market for digital music, Senior Vice President of Worldwide Marketing Phil Schiller blatantly patronized reporters.
“Mmm-hmm, mmm-hmm,” Schiller said, feigning seriousness. “Good question. Well, here let me just check the latest numbers on downloads from the iTunes Music Store…
“Aaaaaaaaaaaand no. Angst? Not so much angst. Largely angst-free. Rather angst-less, actually. Hmm, let me look in my desk drawer… Any angst in there? Whoop. Nope. Doesn’t look like it.”
Further belying the concern of analysts, sources indicated that several Apple executives have actually been seen literally laughing all the way to their local banks.