It’s been a while since we’ve done one of these, but sources deep inside Apple – like in the boiler room – forwarded this transcript of a meeting that took place in Tokyo between .
Let’s do it again, boys and, um, girl. Let’s go… Inside Apple.
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SCHILLER: Let me just say that it’s a pleasure to be here and we’re really excited about the opportunity to bring the iPhone to Japan!
JOBS: That’s right, Phil. The iPhone is a device uniquely fitted to the Japanese market. We think Japan’s sophisticated consumer electronics buyers are really going to enjoy it.
NTT DOCOMO EXECUTIVE 1: Hey! Let’s super fun time with iPhone!
SCHILLER: Um… [LOOKS QUIZZICALLY AT JOBS]
JOBS: Uh… yes! Exactly! Let’s super fun time with iPhone!
NTT DOCOMO EXECUTIVE 2: You get super number 1! In vibrant blues and yellows!
SCHILLER: Uh… that’s… good.
JOBS: What does that mean?
SCHILLER: It doesn’t matter! Because we’re excited about working with your company to bring the iPhone to the Japanese market. So, let’s talk some numbers…
EXECUTIVE 1: Numbers! Ah! Yes!
JOBS: Yes, numbers!
SCHILLER: Numbers! OK, so, we were thinking…
EXECUTIVE 1: 14!
EXECUTIVE 2: One thousand eleventy!
EXECUTIVE 1: Seven seventy!
EXECUTIVE 2: Twenty twenty!
EXECUTIVE 1: Sixty Minutes!
EXECUTIVE 2: Ladies panties!
SCHILLER: I, uh, was more thinking number of units.
JOBS: I was thinking number of dollars. Or yen. I’m not particular.
SCHILLER: OK, OK. What about ad campaigns? I was thinking some top Japanese talent could give the iPhone a hip image. Any names you can think of?
EXECUTIVE 1: Ah, top talent!
EXECUTIVE 2: Top talent!
EXECUTIVE 1: We get John Wayne!
EXECUTIVE 2: No, Steve McQueen!
EXECUTIVE 1: Ah! Bang-bang!
EXECUTIVE 2: Bang-bang! Sell many iPhones!
SCHILLER: No. No. They’re not hip. Or Japanese. Or alive.
JOBS: Well, McQueen’s hip. Still dead, though.
SCHILLER: I think we need Japanese celebrities. Or ordinary people! Man on the street types!
EXECUTIVE 1: Ah, man on za street! Yes! My cousin is number one top man on za streeto!
SCHILLER: Is your accent getting heavier?
EXECUTIVE 2: Ah! Ah! Time for Wii!
EXECUTIVE 1: Time for Wii!
EXECUTIVE 2: Wiiiiiiii!
[THE NTT DOCOMO EXECUTIVES TURN ON A NINTENDO WII AND BEGIN TO PLAY.]
SCHILLER: OK, uh, we’ll just go… and…
JOBS: We’ll talk later.
SCHILLER: Right. We’ll talk later.
[THE APPLE EXECUTIVES LEAVE.]
EXECUTIVE 1: [DROPPING THE WII CONTROLLER] Well, that went well.
EXECUTIVE 2: I think so. A few more meetings like this and we should have them right where we want them.
EXECUTIVE 1: Great. No way we’re getting screwed like AT&T. I hope it happens soon, though, because this papier-mache Hello Kitty head really itches.
EXECUTIVE 2: Oh, you think this Godzilla suit is any better? This rubber really chafes my junk.
EXECUTIVE 1: Ha-ha!
EXECUTIVE 2: What? What did I say… Oh! Ha-ha!
EXECUTIVE 1: Ha-ha! “This rubber chafes my junk”!
EXECUTIVE 2: Heh-heh. Ahhh. Hey, could you unzip me?